Multimedia Story Design

The Areté Project is a post-modern fantasy narrative, a surreal physicalization of the process of healing from psychological dissociation. 

A novel.

A concept album.

An immersive experience utilizing emerging technology.

Cassandra is broken into bits in body and mind. Diagnosed with dissociative identity

disorder, she awaits trial in an institution for a murder she can’t remember committing.


But when she tumbles into a dreamworld labyrinth – part shock and prescription drugs,

part her mind’s determination to heal – Cassandra unlocks the doors of perception.


On an axis of two planes – our world and the surreal world she discovers – she must battle her demons, put her selves back together, and find wholeness.

I first developed this piece as a concept album, and released a single and the above music video as Areté.

Popdust Arete.png
Earmilk Arete.png

The video got some pretty rad press and the single was played on radio stations as far away as  Japan and Australia.

I headlined the Satellite months after my first live performance, and even played the Bombay Beach Biennale.

I'll be releasing the next song and video in January of 2021, along with VR & AR content.

But I came to understand that to develop the story fully, I needed to write it as a book. I am currently getting a  Masters at the University of Manchester, where I am writing the first novel in the Areté series.

I am simultaneously developing the piece as both an immersive performance with interactive technology as well as a VR game with my collaborative partner, creative technologist J.D. Pennock.

But for shits and giggles, here's a bunch of photos from when my body was the main medium...

arete trip punk 5 matt stucky
arete trip still true freinds 6
arete trip video screenshot - collage -
arete headshot svet jacqueline take 2
arete b&w
  • Spotify
  • iTunes
  • YouTube
  • Instagram
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  • LinkedIn
  • Vimeo
  • SoundCloud
  • Bandcamp
findarete at gmail dot com

© 2020 till the end of time by joss areté kelvin.